If only we could just write a book, send it off, then sit back and watch the money start to roll on in. Wouldn’t that be nice?

Unfortunately, if you think it’s that easy, you’re in la-la land. Marketing your book requires effort. However, once you get the initial steps in play, it does get easier. Have faith in the proven process by following these steps:

1. Build a Brand

You do this by starting a blog and building a social media presence.

If your specialty is in Non-fiction, such as Business, Self-Help or How-To books: Building your brand is easy, just write about what you know!

If your specialty is Fiction, Memoir, or other books in a variety of genres: YOU become the brand. Use the unique tone and style you write your books with and carry that value into your other writings.

2. Establish Your Online Presence

First and foremost, you need a website. The shift of consumer consciousness has dictated that businesses who have no website cannot be trusted. It doesn’t have to be complicated; in fact, a minimalist style will work better. It just needs to have a clean look, kept up to date, and engaging. Here’s what we recommend for authors:

Home Page, About, Contact, and Order Page. You can even combine all of these into a one-page site, it’s relatively inexpensive and still works well.
Bonus: A blog you can contribute to 1-2x week.

3. Know Your Audience

One of the key components in successful marketing is knowing where to find your audience, and then knowing how to connect and engage them to build that relationship and trust.

Your time and money is precious, so only advertise in areas where your targeted audience would hang out. It helps to put yourself in their shoes – where would you go or what would you search for?

4. Maintain Relationships 

Keep your audience engaged with valuable content; whether it’s sending out a weekly or monthly newsletter or updating your social media at least one to two times a week.

5. Invest in Yourself

When it comes to book publishing, you can only go so far on cheap services. For example, don’t make the rookie mistake of thinking $10 for a cover is a good deal. With design, cutting corners will hurt you in the long run.

Remember: You are in business to sell a product, and how your product is presented can make or break a sale.

In order to have a book armed for success right out of the gate, it needs the best care applied to it. Invest in professional editing, design, formatting, etc. to create a high-quality product.

Because if you don’t invest the money into your book, people will take notice. And if you don’t care about the way your product is presented, why should they care enough to buy it?

Luckily there are options such as crowdfunding, a brilliant concept which has been a godsend to many authors who need a little financial boost to get their book funded and attract readers at the same time.

6. Pre-Promotion / Pre-Sale

Many new authors fail to take advantage of this valuable asset and end up missing out on all the momentum and excitement-building, potentially leaving a lot of money on the table.

Months or weeks ahead of time, announce the new release of your book and offer a pre-sale, perhaps including an excerpt of the first few chapters, with or without a discounted price. This will entice your audience to pre-buy, and start building a buzz around your book.


Contributing writer Sugarmint Social helps authors and writers create websites that convert sales. To learn more about their services, contact them at SugarmintSocial.com.